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23 April 2015

Starbuck Reserve [Surabaya]

Starbuck Reserve


Starbuck Reserve Surabaya

Bulan lalu kita mendapat undangan pembukaan gerai baru starbuck di Surabaya, kali ini yang dibuka adalah gerai Starbuck Reserve, yang menyediakan kopi single origin.


Starbuck last month opened it first Starbuck Reserve shop in Surabaya, and we're lucky enough to get an invite to the opening event.






Starbuck Reserve Opening Event - Galaxy Mall Surabaya

Undangannya datang dengan dress code hitam, karena seharian keluar dan tidak sempat bawa ganti, akhirnya kostum seadanya pakai T-Shirt hitam.

They had a black dress code so we obliged spartanly. I was away the whole day and didn't have time to change to a nice shirt so a simple T would have to do.



Starbuck Reserve Stool


Kalau penasran dengan Starbuck Reserve dan bedanya dengan gerai Starbuck biasa, berikut deskripsinya dari website homepage Starbuck Reserve : 

If you're wondering what is starbuck reserve, here's a description from it's website


OUR RAREST COFFEES, SMALL-BATCH ROASTED IN SEATTLE

Our constant travels take us around the world in search of rare and distinctive coffees. We love sharing these discoveries with you. Each of our Starbucks Reserve® coffees was brought to life at our Starbucks Reserve® Roastery and Tasting Room in Seattle.

Gerai ini menyediakan kopi dari satu daerah / single origin, yang kadang cukup unik dan langka untuk Surabaya. Selain biji kopi single origin juga disediakan pilihan biji kopi biasa seperti house blend, verona, espresso dan lainnya.


They serve some single origin coffee bean as long as the usual offering of house blends, some of them aren't easily found in Surabaya. The usual offering such as verona, espresso etc are also available here.




Menu Starbuck Reserve Surabaya

Ambiance

Starbuck Reserve Surabaya
Tempatnya tidak jauh berbeda dengan gerai starbuck lainnya, walaupun akhir-akhir ini saya lihat antar tiap gerai di Surabaya ada ciri khas yang berbeda. Untuk saya sendiri, desain gerai favorit starbuck yang pernah saya temui malah ada di kota Solo.
Salah satu ciri iconic yang kelihatannya baru adalah adanya bar stool di dekat tempat pour over coffee. Mungkin selain untuk sarana promosi sosmed, supaya para seleb instagram gampang untuk abadikan candid shot, juga untuk edukasi pelanggan tentang cara seduh kopi.


The place isn't that much different from other Starbuck shops, though each starbuck seems to have a distinct flair to it. My favorite Starbuck is actually located in Solo Paragon Mall.
The only distinct feature that I notice is the bar stool, next to the Pour Over station. Probably to accommodate the instagramers, so they can get the best shot of the barista in action, in addition to educating the clientele on how to brew a great cup of joe.



People Enjoying The Event - Starbuck Reserve Opening


Starbuck Reserve - Snacks

Saat kita datang ke sini sudah agak telat sekitar pukup 20.000, teman-teman blogger yang lain sudah sejak sore ajm 6 di sini, jadi tidak sempat bertemu siapa-siapa di sini. Untungnya staf starbuck cukup ramah dan cekatan menawari kita berbagai kudapan dan minuman, jadi serasa bertamu di rumah teman.
Kalau menjelang malam saja masih seramai ini, saya bayangkan kalau sore tadi pasti lebih riuh. Ada band pengiring juga untuk memeriahkan suasana opening Starbuck Reserve.


We came here a bit late at 20.00, so it supposedly not the peak crowd. My fellow blogger friends had come earlier at 18.00, and already left by the time I arrive. Luckily the friendly staff in Stabruck are always ready by our side and offering everything from snack to interesting beverages.
If it's still this crowded by 20.000 I cna;t imagine how it was in the first hours of opening.



Starbuck Reserve Galaxy Mall - Outdoor Area

Starbuck Reserve - Chinese Milk?
Saat nunggu pesanan datang, saya sempat iseng abadikan susu yang dipakai di sini. Ternyata memakai produk impor dengan tulisan Mandarin. Untuk saya sendiri sih malah agak-agak ngeri, berhubung negeri satu itu tempat skandal food safety berjibun, mulai susu formula ber melamin hingga yang terbaru, daging ayam daur ulang :D
Sampai tulisan ini dimuat, mereka tetap menggunakan susu serupa. Kebetulan kemarin mampir ke sini saat tumbler day (tanggal 22)


When waiting for my order to arrive I notice their milk carton was a bit peculiar, turns out it has a Chinese characters on them. Which makes me wonder what's the point, China have been on the media spotlight this past few years, from the milk powder tainted with melanin to the latest fiasco of recycled chicken meat. I'd be more than happy with the local milk in Surabaya's vicinity.
They still uses this kind of milk as of yesterday, when I visited them last time for tumbler day (every month on 22'nd)


Starbuck Reserve - Surabaya Conga Bean

Starbuck Reserve - Pour Over

One of the signature of Starbuck Reserve that I notice is the use of pour over coffee,

Pourover coffee starts with (freshly) ground coffee, a filter, and a filter holder, often called a 'pourover dripper.' At the most basic level,pourover brewing involves pouring water over and through the grounds to extract the coffee flavors into your cup or serving vesse (www.seriouseats.com)

So what's so great about it?


Pourover coffee (unlike some other methods) continuously replenishes the liquid surrounding the coffee grounds with new, fresher water. This promotes a faster, more efficient brew. On the other hand, that fresh water also has a tendency to extract more from the surface layers of the grounds. It's sort of like frying cubed potatoes in a seriously hot pan. Compared to a cooler pan, your potatoes will cook faster, but there's also the risk that you'll overdo it, especially on the outsides.
Pouring one stream of water, rather than a dozen or more little streams from a coffee-maker's shower head, results in a brewing environment that's a few degrees higher, just from reducing the surface temperature loss from those narrow water streams. Temperature and water quality affect the overall reaction rate of our little coffee chemistry set (hotter, cleaner water generally means faster).



Starbuck Reseeve - Pour Over (Single Origin Nigeria)

Hasil Pour Over coffee yang saya coba rasanya di tengah-tengah antara hasil kemantapan seduhan dengan vietnam drip dan kehalusan proses seduh kopi dengan syphon. Hasilnya mirip konsistensi americano, kopi hitam yang tidak pekat. Untuk penggemar kopi seperti saya sih cocok, tapi partner in crime saat itu yang bukan penggemar kopi jauh lebih menyukai versi cappuccino standard.


The Pour Over coffee I tasted have the combination of body from Vietnam Drip and the lightness of coffee made with syphon. Which is very nice for a coffee aficionado.  My partner who's just an occasional coffee drinker likes the cappuccino better.


Starbuck Reserve Surabaya - Cotton Candy & Pour Over & Cappuccino


Starbuck Reserve

Galaxy Mall lt Ground - Samping Sogo
Surabaya




3 comments:

  1. Di Jakarta, mereka juga menggunakan susu dengan kotak bertuliskan bahasa mandarin sejak bertahun2 yang lalu kok.

    Setauku sih, merek susu ini pabriknya ada di daerah Malang Jawa Timur (kerjasama antara Indonesia dengan Australia) dan mengekspor produksi susunya ke negara2 lain seperti Singapur, Malaysia, Hongkong, Taiwan dll. (makanya kotak susunya tulisannya menggunakan bahasa mandarin). Bingung juga sih kenapa mereka menggunakannya susu yang untuk ekspor...

    ReplyDelete
    Replies
    1. supaya kelihatan special kali ya. tp buatku malah mengerikan hehehe

      Delete
  2. Good sharing, Starbucks now offers its premier coffee brand Starbucks Reserve to Malaysians, further strengthening its hold as the coffee franchise powerhouse and authority in the country. Head to Starbucks Reserve The Gardens shopping mall today to heighten your senses and take pleasure in a cup of good coffee made by the best, see detail at:
    http://kidbuxblog.com/starbucks-opens-its-first-premier-reserve-store-in-malaysia/





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